About
Built by founders.
Run for the long game.
Our story
Two friends.
One long game.
DGP is a company built to turn bold ideas into billion-dollar brands. At its core is a powerful marketing engine, guided by the vision of founders Steve Sullivan and Dr. Alex Jovanovich and driven by a team that brings creative talent, commercial insight, and operational expertise to every business it builds.

Childhood friends and visionaries, Steve and Alex have been building businesses together since high school. Steve began his career in trading at Citi, while Alex pursued his medical degree. In 2017, they combined their expertise to launch Dermacare, making customized, affordable prescription skincare more convenient to access.
Just a year later, they saw an opportunity beyond skincare. Building on Dermacare’s pharmacy and shipping infrastructure, they launched BlueChew in 2018. Their marketing vision shifted the conversation from erectile dysfunction to what people actually wanted—better sex. The team turned that insight into a brand that became part of the cultural conversation.
Today, BlueChew’s massive success fuels DGP’s investments in new brands, businesses, and partnerships. With marketing at its core and proprietary technology and large-scale operations behind it, DGP brings the capital, talent, and infrastructure to turn opportunity into growth.
What we do
Build. Operate.
Grow.
We incubate and operate our own businesses rather than invest from the sidelines. Each company gets a dedicated team, backed by shared platforms in pharmacy, telemedicine, e-commerce, data, and growth marketing that took years to build.
Distinct companies, shared ambition: every brand runs on its own, and every brand benefits from what the others have learned.
Meet our companiesOne DGP team
Different disciplines.
Shared ownership.
Product. Engineering. Data. Growth. Brand. Operations. Our capabilities work together, across businesses, with a common focus: building better companies.
Meet the people